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Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand
Gejervall and Persson (1996a, June 15). The Libresse/Nana case 1990-1993. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-libresse-nana-case-1990-1993
le Bigot, J. (1996a, June 15). Coca-cola, Levi's, Adidas... Co-educators of our children. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/coca-cola-levi-s-adidas-co-educators-of-our-children
Sthanunathan, S. (1996a, March 01). Fine tuning the media vehicle selection. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/fine-tuning-the-media-vehicle-selection
Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process
Bairfelt and Richards (1995a, June 15). From customer satisfaction to customer segmentation. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-segmentation
Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Pastore, R. (1994a, June 15). An example of anticipatory strategy in the relationship between firm, environment and market. ANA - ESOMAR. Retrieved June 02, 2024, from
Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/image-development-and-consumer-reality