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Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-budgeting-in-the-client-company
Thicker and McIntosh (1973a, January 01). The use of sampling frames in industrial market research in the UK. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-sampling-frames-in-industrial-market-research-in-the-uk
Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved September 26, 2024, from