Resources Library by ANA

Why B2B/Industrial is different and what to do about it

Your gut is wrong more often than you think. B2B/Industrial is very different than B2C, but you ignore the voice of the market at your peril. In fact, if you are separated from your end user customers by distributors and channel partners, you may be...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Mark Towery

Company: Geo Strategy Partners

June 15, 2014

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?

Authors: Martijn van Keulen, Hans Zijlstra

Company: KANTAR TNS Malaysia

June 15, 2014

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Timothy Banks

Company: Nielsen

June 15, 2014

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?

Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman

June 15, 2014

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Jay Turcot, Pankaj Jha

Company: KANTAR TNS Malaysia

June 15, 2014

ESOMAR Foundation announcement

Prize giving of the Tzedaka Foundation by Gunilla Broadbent, president of ESOMAR Foundation.

Catalogue: Latin America 2014: Accelerating Growth

Author: Gunilla C. Broadbent

June 15, 2014

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Alexander Wheatley

June 15, 2014

Communication analytics: Effectiveness research for conversion based campaign planning

The Single Source Model is a self-report model and proving far less reliable in a world where consumers are now exposed and interacting with brands across diverse channels and multiple screens, often simultaneously. Whether bravado or curiosity, in...

Catalogue: Congress 2014: What Inspires?

Authors: Erik Prins, Iris van Dam, Sander Pot, Peter S.H. Leeflang

June 15, 2014