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Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing-french-
Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing