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Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/strategic-marketing-information-system-
Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/online-advertising-
Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/marketing-in-asia-
De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/the-battle-for-loyal-customers-
Rohde, C. C. (1996a, September 01). Company strategies for social responsibility. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/company-strategies-for-social-responsibility
Calbrix and Ganay (1996a, February 01). Market research methodology for analysis of retail distribution in agriculture. ANA - ESOMAR. Retrieved June 05, 2024, from
Danis, Gross and Hisrich (1995a, June 15). The marketing concept in Hungarian enterpises. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/the-marketing-concept-in-hungarian-enterpises
Kosaka, H. (1995a, June 15). Seeking common factors for standardization strategy in global marketing. ANA - ESOMAR. Retrieved June 05, 2024, from
Love, R. (1995a, June 15). Key competitive differentiators. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/key-competitive-differentiators