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Morello, G. (1971a, June 15). Marketing problems and business strategies in multi-country operations. ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks
Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved September 26, 2024, from
Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets
Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market