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Lindberg-Repo and Brookes (2006a, February 27). Customers and brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/customers-and-brands
Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/desperately-seeking-roi
Braun and Whittle (2005a, April 17). Online panels require expertise and knowledge far beyond the traditional market research skill set. ANA - ESOMAR. Retrieved September 26, 2024, from
Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/creativity-on-tap
Leeflang, P. S. (2004a, October 10). Marketing science and market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-science-and-market-research
Briggs, R. (2004a, June 16). Cross media optimization. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cross-media-optimization
Eagle and Kitchen (2004a, June 16). IMC evolution. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/imc-evolution
Ruhland and Gersten (2004a, March 01). Low response and purchase rates in the automotive industry. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/low-response-and-purchase-rates-in-the-automotive-industry
Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you