Back

Online panels require expertise and knowledge far beyond the traditional market research skill set

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

Abstract:

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing. The paper solely refers to the creation and development of the HP online InkJet panel, a pan-European panel that has been in operation for nearly five years.

Alexander Braun

Author

This is a long description of some author details.

Chris Whittle

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Beyond online panels

Catalogue: ESOMAR Technovate Conference 2003

Authors: Ray Poynter, Pete Comley

 

January 26, 2003

×

Citation

Poynter and Comley (2003a, January 26). Beyond online panels. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beyond-online-panels


Research Papers

Using global online panels

Catalogue: Asia Pacific 2008

Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper

Company: Research Now SSI

April 9, 2008

×

Citation

Pearson, Zhang, Ridlen, Smith and Cooper (2008a, April 09). Using global online panels. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-global-online-panels


Research Papers

Client-managed proprietary online panels

Catalogue: Panel Research 2007

Author: Bryan Dorsey

 

October 28, 2007

×

Citation

Dorsey, B. (2007a, October 28). Client-managed proprietary online panels. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/client-managed-proprietary-online-panels


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Braun and Whittle (2005a, April 17). Online panels require expertise and knowledge far beyond the traditional market research skill set. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/client-managed-proprietary-online-panels