Online panels require expertise and knowledge far beyond the traditional market research skill set

Date of publication: April 17, 2005

Abstract:

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing. The paper solely refers to the creation and development of the HP online InkJet panel, a pan-European panel that has been in operation for nearly five years.

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