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Online panels require expertise and knowledge far beyond the traditional market research skill set

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

Abstract:

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing. The paper solely refers to the creation and development of the HP online InkJet panel, a pan-European panel that has been in operation for nearly five years.

Alexander Braun

Author

This is a long description of some author details.

Chris Whittle

Author

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Citation

Braun and Whittle (2005a, April 17). Online panels require expertise and knowledge far beyond the traditional market research skill set. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/online-panels-require-expertise-and-knowledge-far-beyond-the-traditional-market-research-skill-set