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Online panels require expertise and knowledge far beyond the traditional market research skill set

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

Abstract:

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing. The paper solely refers to the creation and development of the HP online InkJet panel, a pan-European panel that has been in operation for nearly five years.

Alexander Braun

Author

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Chris Whittle

Author

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Poynter and Comley (2003a, January 26). Beyond online panels. ANA - ESOMAR. Retrieved June 24, 2025, from


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Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper

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Dorsey, B. (2007a, October 28). Client-managed proprietary online panels. ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

Braun and Whittle (2005a, April 17). Online panels require expertise and knowledge far beyond the traditional market research skill set. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/client-managed-proprietary-online-panels