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Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-of-media-french-
Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-of-media
Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/integrated-media-research-and-systems
Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved September 26, 2024, from
Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-advertising-works
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-computer-in-media-planning-