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The computer in media planning

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

Abstract:

The media planner in the U.K. media situation is faced with a very large area of choice, together with a lot of information about the combinations of media he can select to reach a particular market for a particular sum of money. Judgements have to be made, but media planners can do With all the help they can obtain in processing their judgements and the information available, and this is where computers can help.

M. H. J. Webb

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Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

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de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/media--scanner--planning


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Media planning in New Zealand

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

 

June 15, 1984

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Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved June 30, 2025, from


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The impact and effect of new user-oriented computer facilities in media planning

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Robert Hulks

 

June 15, 1988

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Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning


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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning