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Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy
Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/activation-