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Measuring advertising effectiveness

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Steuart Henderson Britt

Abstract:

Professor Lucas and I have tried to bring together in one volume the most up-to-date information on two of the most important phases of advertising; 1. The measurement of advertising messages, and 2. the measurement of advertising media. It is too bad that most advertising men say that they believe in advertising research, whereas actually most of them do not believe in it at all (or certainly not enough).

Steuart Henderson Britt

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Research Papers

A new method for measuring advertising effectiveness

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Daniel Adam, John Parfitt

 

June 15, 1965

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Citation

Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness


Research Papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

 

April 1, 1965

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Citation

Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-


Research Papers

Measuring advertising effectiveness

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Yasser Omar, Shashikala Halve

Company: PepsiCo

March 1, 1996

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Citation

Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/measuring-advertising-effectiveness


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Citation

Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/measuring-advertising-effectiveness