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Measuring advertising effectiveness

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Steuart Henderson Britt

Abstract:

Professor Lucas and I have tried to bring together in one volume the most up-to-date information on two of the most important phases of advertising; 1. The measurement of advertising messages, and 2. the measurement of advertising media. It is too bad that most advertising men say that they believe in advertising research, whereas actually most of them do not believe in it at all (or certainly not enough).

Steuart Henderson Britt

Author

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Research Papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Imre Breuer

 

June 15, 1981

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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states


Research Papers

Advertising research

Catalogue: Consumer Market Research Handbook

Author: Mark R. C. Lovell

 

August 1, 1986

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Citation

Lovell, M. R. (1986a, August 01). Advertising research. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/advertising-research


Research Papers

Media research in the Netherlands 1970-1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Hans Elzinga

 

June 15, 1980

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Citation

Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980


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Citation

Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980