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van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved September 26, 2024, from
Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research
Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine
Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved September 26, 2024, from
Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-espresso-case-history
Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved September 26, 2024, from
Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper
Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company
Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information