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How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

Date of publication: June 15, 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

Abstract:

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples from various media.

F. T. M. van der Staay

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Research Papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

 

June 15, 1974

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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies


Research Papers

Interrelationship between the market segments and the buyer behaviour

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Coskun Samli

 

November 1, 1969

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Citation

Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/interrelationship-between-the-market-segments-and-the-buyer-behaviour


Research Papers

Perception of magazines

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Authors: Yves Evrard, Jacques Obadia

 

March 1, 1976

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Citation

Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/perception-of-magazines


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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/perception-of-magazines