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Schneersohn and Macrae (1989a, April 24). Customer databank systems: Principles for making today's retail service offer a matter of organisation. ANA - ESOMAR. Retrieved September 26, 2024, from
Quatresooz, J. (1988a, June 15). The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network. ANA - ESOMAR. Retrieved September 26, 2024, from
Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
Le Bras and Hervio (1988a, June 15). Theoretical and practical difficulties encountered in setting up a European data bank in the field of telecommunications. ANA - ESOMAR. Retrieved September 26, 2024, from
Rothman, J. (1988a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/testing-data-fusion
Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved September 26, 2024, from
Blanchard and Macrae (1988a, June 15). Detecting opportunities and risks to global branding. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/detecting-opportunities-and-risks-to-global-branding
Macrae and Harding (1988a, June 15). Understanding consumer values. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-consumer-values
Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-international-fragrance-research