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A new approach to international fragrance research

Date of publication: June 15, 1988

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Jane Bigham

Abstract:

This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions internationally.

Jane Bigham

Author

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Research Papers

Improving consumer fragrance testing

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

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Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research Papers

A fresh approach to home-use testing

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Ivor Shalofsky

 

December 1, 1996

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Citation

Shalofsky, I. (1996a, December 01). A fresh approach to home-use testing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-fresh-approach-to-home-use-testing


Research Papers

Fragrance creation

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Beth A. Prevost

 

December 1, 1996

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Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fragrance-creation


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Citation

Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fragrance-creation