A new approach to international fragrance research

Date of publication: June 15, 1988

Author: Jane Bigham

Abstract:

This paper describes how Sandpiper has built a consumer based fragrance database across 5 countries (UK, USA, France, Germany, Japan) in order to facilitate a more actionable, creative and cost effective approach to screen fragrance submissions internationally.

Jane Bigham

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Research Papers

Research Papers

Research Papers

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