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Videos

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi and Ayusawa (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves-10867


Videos

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
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Citation

Puehse, T. (2015a, June 15). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today


Videos

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
June 15, 2014
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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/-con--figure-it-out--8152