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Research papers

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
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Citation

Ellis, G. (2018a, November 11). Demonstrating the advantage of artificial intelligence in market research . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/demonstrating-the-advantage-of-artificial-intelligence-in-market-research--9453


Case studies

Profiting

This paper is about the fusion of quantitative with qualitative research. It showcases how quantitative segmentation (and the resultant prime target market identification) and qualitative prime target market motivators can be undertaken in a single...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/profiting-9480


Research papers

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Cary J. Nadel, Allen Hogg, Jeff Miller
Company: Burke, Inc.
September 1, 2000
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Citation

Nadel, Hogg and Miller (2000a, September 01). Internet VS. telephone data collection . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/internet-vs-telephone-data-collection-


Research papers

Management and model for research in comparative management

Marketing research techniques and methods are useful in an enterprise provided it is marketing oriented. The paper presents a brief review of the main prototypes of models for research in comparative management, challenges some of the assumptions on...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ivo Dujmovic
September 1, 1974
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Citation

Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management


Research papers

Combined time series-cross section analysis in market forecast (French)

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
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Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast (French). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast-french-