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Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies
Holloway, P. (1991a, June 15). Maximising communicational effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/maximising-communicational-effectiveness
Marbeau, Y. (1991a, June 15). Getting around complex data? Get it in a round!. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/getting-around-complex-data-get-it-in-a-round-
Agostini and Brulé (1991a, June 15). Marketing communication and consumer involvement. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-communication-and-consumer-involvement
Aru, G. (1991a, June 15). The influence of commercial TV on the volume of advertising in magazines and newspapers. ANA - ESOMAR. Retrieved September 25, 2024, from
Wurtz, W. (1991a, June 15). Individualisation and the need for marketing information management. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/individualisation-and-the-need-for-marketing-information-management
Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message!. ANA - ESOMAR. Retrieved September 25, 2024, from
Smith, D. (1990a, September 01). Bridging the data decision gap. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/bridging-the-data-decision-gap
Doublet, G. (1990a, September 01). A new marketing tool. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-new-marketing-tool