Resources Library by ANA

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1990

Information theory versus factor analysis in typology

Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Akin Alyanak, Erkani Keyman

September 1, 1990

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1990

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Alan Smith

June 15, 1990

Data manipulation options for researchers

The paper addresses those researchers who would like to go beyond the specific MR packages available to them and themselves manipulate the raw data to get further insights. The first part of the article compares and contrasts primarily the mainframe...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Alok Joshi

June 15, 1990

Fry versus recency

The two syndicated readership survey services in Norway, run by MMI (Markeds- og Mediainstituttet) and Gallup (Norsk Gallup Institutt A/S), report readership figures for magazines which differ to some extent. Differing techniques are used to measure...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Johnny Pedersen

June 15, 1990

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Shungo Hiromura

June 15, 1990

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Laurence N. Gold

June 15, 1990