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Global strategies for Japanese products in major Asian and Western countries: International comparative survey

Date of publication: June 15, 1990

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Shungo Hiromura

Abstract:

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for globalisation.

Shungo Hiromura

Author

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Douglas, S. P. (1991a, June 15). Successes of Western products in the Japanese market. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Hiromura, S. (1990a, June 15). Global strategies for Japanese products in major Asian and Western countries: International comparative survey. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/japanese-consumers-and-introducing-foreign-products-brands-into-japanese-market