Global strategies for Japanese products in major Asian and Western countries: International comparative survey

Date of publication: June 15, 1990

Author: Shungo Hiromura


In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for globalisation.

Shungo Hiromura


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Research Papers

Research Papers

Research Papers

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