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Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved September 26, 2024, from
Aboul-Fath, M. (1994a, January 01). Copy research... who needs it?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/copy-research-who-needs-it-
Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved September 26, 2024, from
Crosby, Grisaffe and Marra (1993a, September 01). The impact of quality and customer satisfaction on employee organizational commitment. ANA - ESOMAR. Retrieved September 26, 2024, from
Riley and Knott (1992a, June 15). Through the eyes of the customer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/through-the-eyes-of-the-customer
Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-keys
Steinmann, M. (1992a, June 15). Single-source-research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/single-source-research
Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/predicting-sales
Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/screening-successful-new-products-around-the-world