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Research papers

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

The focus of this paper is a re-sampling technique, namely the bootstrap, for assessing the reliability of combining data from a large number of individuals in a conjoint analysis procedure. The issue of aggregation of preferences is a crucial one in...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Etienne Bastin, Raynald Letarte, Jean Perrien
October 26, 1987
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Citation

Bastin, Letarte and Perrien (1987a, October 26). Using the bootstrapping technique for simplifying the analysis of conjoint measurement results. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/using-the-bootstrapping-technique-for-simplifying-the-analysis-of-conjoint-measurement-results


Research papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

This paper compares conjoint and logit modeling approaches/ when input data is a complete rank ordering of the concepts in a full factorial design, and when input data is a rating scale (i.e. an ordered categorisation) of the concepts in a full...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Hans S. Solgaard
October 26, 1987
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Citation

Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set


Research papers

An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Marcus Schmidt
October 26, 1987
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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/an-empirical-evaluation-of-some-aggregation-techniques-and-estimation-algorithms-in-conjoint-analysis


Research papers

Brand/price trade-off

This paper concentrates on the Brand/Price Trade-Off (BPTO) modelling technique; how in the context of growing interest in price testing methods it evolved from earlier ad-hoc pricing work, and some of the problems that it helped to overcome. Since...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Rory P. Morgan
October 26, 1987
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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/brand-price-trade-off-


Research papers

Conjoint analysis of consumer preferences toward purchasing competing services

A general model of consumer brand awareness, preference, and choice is presented in the first part of the paper. The model is applied to learn the destinations competing with Tirol, Austria, for 1988 winter holiday visitors. Open-ended unaided...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Hans Mühlbacher, Arch G. Woodside
October 26, 1987
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Citation

Mühlbacher and Woodside (1987a, October 26). Conjoint analysis of consumer preferences toward purchasing competing services . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/conjoint-analysis-of-consumer-preferences-toward-purchasing-competing-services-


Research papers

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Mila C. Montemayor-Orr
June 15, 1987
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Citation

Montemayor-Orr, M. C. (1987a, June 15). The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-forecasting-and-price-elasticity-for-a-new-pharmaceutical-entry


Research papers

Dutch savings bank on their way to a national identity

At present there are 35 wholly independent Spaarbanken in the Netherlands. "Spaarbanken" mean savings banks, but in this case the stress is laid upon the name "Spaarbanken" and therefore we will keep using this name in our paper.) In spite of several...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Evert W. H. Lammers
June 15, 1986
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Citation

Lammers, E. W. (1986a, June 15). Dutch savings bank on their way to a national identity. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/dutch-savings-bank-on-their-way-to-a-national-identity


Research papers

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes
June 15, 1986
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Citation

Beswick, Sheldon and Kroes (1986a, June 15). Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/stated-preference-microsimulation-models-from-qualitative-inputs-to-estimate-market-shares-in-intercity-travel


Research papers

TV's use of regular polls

This is a report about the use of polls on television at CBS News. A brief history traces the acceptance of polls during the early days of television in political and public affairs broadcasts. Polls began as an important source of information for...

Catalogue: Seminar 1986: Opinion Polls
Author: Warren Mitofsky
June 15, 1986
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Citation

Mitofsky, W. (1986a, June 15). TV's use of regular polls. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/tv-s-use-of-regular-polls