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An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

Date of publication: October 26, 1987

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Marcus Schmidt

Abstract:

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Marcus Schmidt

Author

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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/an-empirical-evaluation-of-some-aggregation-techniques-and-estimation-algorithms-in-conjoint-analysis