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An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

Date of publication: October 26, 1987

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Marcus Schmidt

Abstract:

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Marcus Schmidt

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Research Papers

An innovative application of conjoint analysis in satisfaction research

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Jordan L. Le Bel

 

September 1, 1993

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Citation

Le Bel, J. L. (1993a, September 01). An innovative application of conjoint analysis in satisfaction research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/an-innovative-application-of-conjoint-analysis-in-satisfaction-research


Research Papers

Conjoint analysis

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Roger Brice

 

June 15, 1997

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Citation

Brice, R. (1997a, June 15). Conjoint analysis. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/conjoint-analysis


Research Papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Hans S. Solgaard

 

October 26, 1987

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Citation

Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set


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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-comparison-of-conjoint-and-logit-modelling-of-a-single-consumer-s-evaluation-of-a-choice-set