Resources Library by ANA

The demand for concerts of classical music

Three Dutch orchestras approached Intomart and SEO for a demand analysis regarding concerts of classical orchestral music in the Amsterdam area. The main object was to determine the attributes that constitute concerts of classical music, as well as...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Bernard M.S. van Praag, Karel C. P. Slootman, Piet Stam, Hans van Ophem, Willem Wijnbergen, Mirjam van Praag

September 1, 1995

We're out of the trenches

The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Alan J. Bowditch

June 1, 1994

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Eric Meinardt, Dirk Huisman

Company: SKIM

June 1, 1994

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Susan Auty

June 15, 1993

The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing

The focus in this paper is a discussion of the effects that can be achieved from marketing research if an appropriate interactive marketing decision making model in personal computer spreadsheets is developed. The paper is divided into two parts. The...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Nexhmi Rexha, Fred Frost

June 15, 1992

Do we really understand what consumers want?

This paper describes a research project that attempts to better understand the meaning of some words used frequently by consumers to describe automobiles. In conjunction with a leading UK motor manufacturer, the research set out to try and broaden...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Lorne D. McMillan

June 15, 1992

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

The paradigmatic concept of a brand is a name standing for a "virtual individual". Within this traditional approach, a multi-brand product carrying more than one brand is an antinomy, standing against the idea that a loyal consumer can trust the...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

June 15, 1992

Turning results into action

This paper will discuss a highly successful and cost-effective direct-marketing/image campaign at MCTs Central Division that returned $299,000 in monthly revenue in six months on an initial investment of $16,000. The program was the result of...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Debra L. Zahay

June 15, 1992

The use of conjoint analysis in determining financial services pricing

Credit Communal de Belgique, like most of the Belgian banks has decided to rise the pricing of its transfering products through an appropriate pricing of its services to its retail customers. Before introducing this pricing, it was important to...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Marc Vandercammen

June 15, 1992