Resources Library by ANA

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah

Company: Consulting Group - Asia Insight Pte. Ltd.

May 19, 2016

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research.SoundCloud has an abundance of rich ‘big data’. To gain a deeper understanding, they add context through a...

Catalogue: Congress 2013: Think Big

Authors: Rey Farhan, Nadines Guhlich, Alistair Hill

September 26, 2013

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact

Authors: Danny Russell, Hugh Wilson, Fiona Blades

Companies: MESH Experience, Sky Limited

September 18, 2011

Day in the life pilot study

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.The results of this study are reviewed in terms of cooperation rates, the allocation of media...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michal Galin, Richard Fielding, Ted D'Amico

June 16, 2004

Data to decision

This paper provides a new way to approach the building of systems to help channel planning. By channel planning, the authors mean the combination of media options that are used to satisfy a communication task. This combination should reflect not just...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Peter Kloprogge, Tim Foley

June 18, 2003

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 14, 2002

Multi media optimizing optimistics

This paper describes the development by Initiative Media of Matrix, a new tool for optimizing multi-media campaigns. Based on a survey held in 12 countries amongst over 24,000 respondents, the main purpose of which was to establish the overlap in the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Nicholas Hiddleston, John H. Faasse

June 13, 2002

Reaching children online

The ongoing 'Future of the Internet according to kids' study reveals children's opinions on how this medium is changing the way that they communicate. Understanding media consumption patterns, information sourcing, e-commerce influences and...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Jorian Clarke

June 12, 2002

Cross-media measurement

The Dove Nutrium Bar cross-media case study represents a breakthrough. It is the beginning of the answer of where online fits into the marketing mix. In answering this question, it applied a combination of best practice research techniques. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Author: Rex Briggs

June 12, 2002