This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research. SoundCloud has an abundance of rich âbig dataâ. To gain a deeper understanding, they add context through a âDay in the life of a SoundCloud userâ diary. This holistic approach has had a big impact at the company. It will be shared to all key stakeholders from the engineering to the marketing, with the aim of putting their users at the core of all their decision making. This presentation will demonstrate how context can be added to âbig dataâ through mobile technology. It will also show how a combination of data sets can come together to produce one piece of compelling and insightful research, with wide-reaching business implications.
- This could also be of interest