Abstract:

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research. SoundCloud has an abundance of rich ‘big data’. To gain a deeper understanding, they add context through a “Day in the life of a SoundCloud user” diary. This holistic approach has had a big impact at the company. It will be shared to all key stakeholders from the engineering to the marketing, with the aim of putting their users at the core of all their decision making. This presentation will demonstrate how context can be added to ‘big data’ through mobile technology. It will also show how a combination of data sets can come together to produce one piece of compelling and insightful research, with wide-reaching business implications.