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Moskowitz, Oksendal , Reisner and Krieger (2005a, February 27). Steps towards a consumer-driven concept innovation machine for 'ordinary' product categories in their later lifecycle stages. ANA - ESOMAR. Retrieved September 26, 2024, from
Moskowitz, H. R. (2005a, February 01). Co-branding opportunities. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/co-branding-opportunities
Heathscott and Haack (2004a, November 28). Conquering the mountain. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/conquering-the-mountain
Rout, Gupta and Romani (2004a, November 28). Jack in the tiffin box. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/jack-in-the-tiffin-box
Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image
Costa, de Freitas Benchimol and Marangoni (2004a, October 24). Women of Class C. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/women-of-class-c
Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
MacLachlan and Mulhern (2004a, October 10). Segment optimization. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/segment-optimization
Dietl and Rejman (2004a, October 10). Conjoint measurement and real options. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/conjoint-measurement-and-real-options