Abstract:

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina. The Project has been completely developed and is now undergoing its implementation through an interactive working model involving the company's top and mid-management, operational staff and external suppliers, in a joint development together with an interdisciplinary research team led by a strategic consultant. The paper presents the business focus, the project's origin, development and applications as well as the strategic outlines guiding its implementation.