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Research papers

Research for the bottom line

Collaborative and ongoing work between The Dow Chemical Company and Total Research Corporation over a number of years has explored how organisations who measure customer perceptions can convert this information into influencing how customers...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey
September 23, 2001
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Citation

Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/research-for-the-bottom-line


Research papers

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001
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Citation

Troiano, Costa and Guardado (2001a, May 01). The sound of silence (Portuguese). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-sound-of-silence-portuguese-


Research papers

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001
Authors: Ney Luiz Silva, Nelsom Marangoni
May 1, 2001
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Citation

Silva and Marangoni (2001a, May 01). Young people and information technology in Latin America. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/young-people-and-information-technology-in-latin-america


Research papers

The sound of silence

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001
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Citation

Troiano, Costa and Guardado (2001a, May 01). The sound of silence. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-sound-of-silence


Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989
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Citation

Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brand-building


Research papers

Optimising flavours and fragrances for international markets

Flavours and fragrances are important ingredients in a large range of consumable products. If such products are to be successful, it is important that these aspects are not only optimised sensorially for different segments of the international...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Anthony A. Williams
June 15, 1989
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Citation

Williams, A. A. (1989a, June 15). Optimising flavours and fragrances for international markets. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/optimising-flavours-and-fragrances-for-international-markets


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
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Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection


Research papers

To serve them all our days

The financial service industry is moving towards a more consumer, rather than product-led, orientation, with the philosophy of good service now becoming increasingly important. However, in this expanding area of market research the facilitator and...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Kate Willis, Amanda Keech
June 15, 1988
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Citation

Willis and Keech (1988a, June 15). To serve them all our days. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/to-serve-them-all-our-days


Research papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: A. Andronicou
May 4, 1988
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Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations