Rebuilding the shattered image of a tourist destination through effective market research and public relations

Date of publication: May 4, 1988

Author: A. Andronicou

Abstract:

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the island. Following the results of this research, corrective action was taken to remedy this negative image and promote the positive aspects of Cyprus as a tourist destination. Today, the results are obvious. The arrivals between 1980-1987 have grown from 353,375 to over one million in 1987, an annual growth rate of 17%..

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