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Nilsson and Olsen (1993a, June 15). Salesplan. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/salesplan
de Decker and Valente (1993a, June 15). How to integrate qualitative market research into a global communication programme?. ANA - ESOMAR. Retrieved September 26, 2024, from
Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-increase-sales-through-market-research
Zimmer, Krems, Krischker, Hartinger and Wontorra (1993a, June 15). ANALYST. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/analyst
Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/information-based-decision-making-in-pricing
Burns, T. (1993a, June 15). Customer research in a non-competitive environment. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment
Vaubrun and Gosschalk (1992a, September 01). The role of research in evaluating and improving public services . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-role-of-research-in-evaluating-and-improving-public-services-
Walden and Brännback (1992a, June 15). Marketing decision-making using knowledge-based systems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-decision-making-using-knowledge-based-systems
Rexha and Frost (1992a, June 15). The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing. ANA - ESOMAR. Retrieved September 26, 2024, from