How to increase sales through market research

Date of publication: June 15, 1993

Abstract:

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped us to be take the right decisions to increase sales through using market research to lead our thinking from the customers' point of view, rather than our expectations of what they might like and what they might want to buy.

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