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Research papers

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sarah de Caux, Andrea Sandor, Peter Latham
Company: Join the Dots InSites Consulting
November 11, 2018
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Citation

de Caux, Sandor and Latham (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent--9473


Research papers

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-appiness-project-9487


Research papers

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
October 17, 2017
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Citation

Prasad, S. (2017a, October 17). Breaking news!. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/breaking-news-


Case studies

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary
Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Richard Bordenave, Guillaume Inigo
Company: BVA Group
September 4, 2017
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Citation

Dumas et al. (2017a, September 04). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study


Research papers

The fickle mistress

Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Shobha Prasad
June 15, 2014
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Citation

Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/the-fickle-mistress-8267


Magazines

Revue Française du Marketing (Novembre 2011)

La révolution Internet a profondément bouleversé le rapport entre acheteur et vendeur. S'il est tentant de dire que le consommateur d'aujourd'hui a étéfaçonné par Internet, il est plus difficile d'évaluer l'impact des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2011
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Citation

, A. (2011a, November 01). Revue Française du Marketing (Novembre 2011). ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2011-