Resources Library by ANA

The use of conjoint analysis in determining financial services pricing

Credit Communal de Belgique, like most of the Belgian banks has decided to rise the pricing of its transfering products through an appropriate pricing of its services to its retail customers. Before introducing this pricing, it was important to...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Marc Vandercammen

June 15, 1992

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Authors: Roger Wyss, Yves Marbeau

June 15, 1992

Consumind® 91 building bridges between media and market-places

Segmentation is the basis for marketing activities, including media splanning. In the sixties and seventies social class and family life cycles were popular bases for marketing. From the end of the seventies till the end of the eighties life-style...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Hans Elzinga

June 15, 1992

Corporations are people too

This paper develops and extends the author’s previous work on a theory of Brand Relationships. Based on the definition of a Brand Relationship as the interaction of the consumer's attitudes with those of the brand, an analytical framework for...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Max Blackston

June 15, 1992

A definition of brand equity relying on attitudes and validated by behaviour

The measurement of the "Brand Equity" is more and more requested by Manufacturers: how to evaluate at a fair price the "value" of a Brand? The present paper intends to focus on the consumer side only, the main idea being that the "value" of a Brand...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Alain Pioche

Company: Nielsen

June 15, 1992

Consumption as self-building

There seems to be a somewhat contradictory tendency both towards a homogenization of life styles and towards fragmentation accompanied with a growing emphasis on individuality. The contradictory trends actualize a need for a deeper analysis of the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Pasi Falk, J. P. Roos

June 15, 1991

Both sides of the coin

The number of women with a paid job in the Netherlands is growing rapidly. Of course, having a job has implications on the amount of money, time and contacts one has. But the list of topics that are affected is much larger.To study what implications...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Barbara Prassek, Judith E. J. Bloks

Company: NIPO

June 15, 1991

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Liz Dewson, Hervé Gremont

Company: KANTAR TNS Malaysia

June 15, 1991

Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks

This paper is in three parts. The first part examines the problem of establishing a common basis of comparison between consumer attitudes and behaviour in different cultures. It discusses the various forces which contribute to cultural differences in...

Catalogue: Conference 1991: International Marketing Research

Author: Jim Williams

June 15, 1991