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Research papers

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
November 1, 2017
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Citation

Gadsby, N. (2017a, November 01). The new visual language of brands. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands


Research papers

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary
Authors: Antoine Moreau, Laurent Florès
August 24, 2017
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Citation

Moreau and Florès (2017a, August 24). How the IoT will save the planet. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-the-iot-will-save-the-planet


Videos

Helping introverts open up

A simpler pathway to understand this relatively silent but very powerful consumer segment.

Catalogue: Global Qualitative 2017: Back to the future
Author: Arfa Syed
Company: KANTAR TNS Malaysia
January 11, 2017
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Citation

Syed, A. (2017a, January 11). Helping introverts open up. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/helping-introverts-open-up-8942


Videos

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
January 11, 2017
×

Citation

Gadsby, N. (2017a, January 11). The new visual language of brands. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands-8947


Research papers

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
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Citation

Van Duivenvoorde, Llauradó and Paura (2016a, November 18). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets-8927


Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, November 16). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets-8914


Research papers

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
September 22, 2016
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Citation

Schmidt and Winkler (2016a, September 22). User experience: Testing in the digital age. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/user-experience-testing-in-the-digital-age


Research papers

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016
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Citation

Knox, Lack, Vannozzi and Mantell (2016a, September 22). The truth is out there. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there-8895


Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
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Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there