Abstract:

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to get more agile. The paper reveals how agile research is able to keep up with our clients' working processes and with the user's behaviour and expectations that are more agile than ever before.We demonstrate this by using case studies in the field of UX research. Other more traditional research areas are about to change too - our case studies will allow the audience to glance at what seems to be nothing less but the future of our industry.