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Dadlani and Soman (2010a, April 20). Synergistic co-creation. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/synergistic-co-creation
B.V., E. (2009a, February 01). Research World (February 2009). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/research-world-february-2009-
Traldi and Donzelli (2007a, November 14). From fragrance to experience. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/from-fragrance-to-experience
August, S. (2006a, October 08). 100 stories at our fingertips. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/100-stories-at-our-fingertips
Sonobe, K. (2005a, March 13). Quantifying brand experience value. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/quantifying-brand-experience-value