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Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
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Citation

Morales Donde, E. (2019a, September 08). Content-based research. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/content-based-research-10698


Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019
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Citation

Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


Research papers

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
October 1, 2015
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Citation

Kugel, C. (2015a, October 01). Best practices with content marketing. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/best-practices-with-content-marketing