Abstract:
The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a brand anonymously, shielding it from negative comments, and fostering a positive dialogue between brands and users. It should be noted that this document was written by the director of this methodology, who has theorized and implemented content-based research methodologies over the last three years. The paper dictates the best practices of content-based research. It is also the author's reflection of the theory and practice obtained by the constant implementation and monitoring of digital laboratories.
Research Papers
Content-based research
Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
Research Papers
2020
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
 
November 8, 2012
Research Papers
The shape of conversations
Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 1, 2015
