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van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cinema-versus-television
Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition
Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-
Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/innovation-in-the-male-fashion-market
Hodgson, P. B. (1972a, September 01). An examination of market research's public image . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-examination-of-market-research-s-public-image-
Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs
Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/recent-developments-in-market-segmentation