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NSS: Pricesensitivity-meter (PSM)

Date of publication: September 1, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Peter H. van Westendorp

Abstract:

In this paper we present a new technique for the measurement of price-perception in surveys. The technique is partly based on earlier research in this field but incorporates important new features. The approach is essentially psychometric. The technique is presented in detail, and a number of applications show that is works and how it works.

Peter H. van Westendorp

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Catalogue: ESOMAR Congress 1989

Author: Peter H. van Westendorp

 

September 1, 1989

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Citation

van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/nss-target-monitor


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Predicting reactions of farmers to a changing competitive and pricing situation

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: T. Justus Homburg, Peter H. van Westendorp

Company: Bayer AG

June 15, 1992

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Homburg and van Westendorp (1992a, June 15). Predicting reactions of farmers to a changing competitive and pricing situation. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/predicting-reactions-of-farmers-to-a-changing-competitive-and-pricing-situation


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Catalogue: 2nd Radio Research Symposium

Authors: Ronald S. Kolessar, Carol P. Stowell

 

June 15, 1997

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Citation

van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-personal-portable-meter-