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Research papers

All's well that smells well?

Advanced production technologies have contributed to a high quality standard for most branded consumer goods - e.g. detergents. This generally high standard inevitably leads to a high degree of perceived similarity in blind product tests - pure...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Haas-Wiili Schroif
June 15, 1991
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Citation

Schroif, H. (1991a, June 15). All's well that smells well?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/all-s-well-that-smells-well-


Research papers

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf
Company: Procter & Gamble
June 15, 1991
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Citation

Jeilinek, du Bosque, Gschwind, Schubert and Scharf (1991a, June 15). The scent and the marketing mix. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-scent-and-the-marketing-mix


Research papers

Fragrance choice and perceptual mapping

This paper describes the importance of taste and flavour preference to the basic acceptability of a wide range of consumer products, and outlines why reasons for preference are not often well communicated from the consumer to the producer. It...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Ivor Shalofsky
June 15, 1989
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Citation

Shalofsky, I. (1989a, June 15). Fragrance choice and perceptual mapping. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/fragrance-choice-and-perceptual-mapping


Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research papers

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: V. L. Cooke
June 15, 1989
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Citation

Cooke, V. L. (1989a, June 15). Stimulating creativity and communicating consumer opportunities to the perfumer. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/stimulating-creativity-and-communicating-consumer-opportunities-to-the-perfumer


Research papers

New product development based on Japanese consumer tastes in the area of electronics and home appliances

The marketing philosophy of Japanese enterprises in the high-tech field is to discover ways to match technology with the traditional life style and culture of the Japanese people instead of just regarding technology as rational, functional and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Tohru Nishikawa
June 15, 1988
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Citation

Nishikawa, T. (1988a, June 15). New product development based on Japanese consumer tastes in the area of electronics and home appliances. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/new-product-development-based-on-japanese-consumer-tastes-in-the-area-of-electronics-and-home-appliances


Research papers

Decisive factors for the choice of holiday destination

Within the framework of this multi-phase research project, 900 interviews were conducted in the main investigation, half with Germany vacationers and half with foreign-country vacationers, mine the reasons for selecting a holiday destination, the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Rainer Wohlmann
Company: M&E PRETESTING GmbH
May 4, 1988
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Citation

Wohlmann, R. (1988a, May 04). Decisive factors for the choice of holiday destination . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destination-


Research papers

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

The focus of this paper is a re-sampling technique, namely the bootstrap, for assessing the reliability of combining data from a large number of individuals in a conjoint analysis procedure. The issue of aggregation of preferences is a crucial one in...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Etienne Bastin, Raynald Letarte, Jean Perrien
October 26, 1987
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Citation

Bastin, Letarte and Perrien (1987a, October 26). Using the bootstrapping technique for simplifying the analysis of conjoint measurement results. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/using-the-bootstrapping-technique-for-simplifying-the-analysis-of-conjoint-measurement-results


Research papers

An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis

The paper discusses some technical problems of conjoint analysis. A commercial application, concerning consumers' preferences for a specific kind of credit account is described.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Marcus Schmidt
October 26, 1987
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Citation

Schmidt, M. (1987a, October 26). An empirical evaluation of some aggregation techniques and estimation algorithms in conjoint analysis. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/an-empirical-evaluation-of-some-aggregation-techniques-and-estimation-algorithms-in-conjoint-analysis