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Research papers

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Daniel Debomy
November 1, 1977
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Citation

Debomy, D. (1977a, November 01). Specific problems of data collection and data control in industrial survey research. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/specific-problems-of-data-collection-and-data-control-in-industrial-survey-research


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements