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Research papers

An examination of market research's public image

The successful practice of marketing research depends on two factors: 1) the confidence placed in it by the business community; 2) the co-operation of members of the public, usually in their capacity as private individuals, but in the case of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter B. Hodgson
September 1, 1972
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Citation

Hodgson, P. B. (1972a, September 01). An examination of market research's public image . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/an-examination-of-market-research-s-public-image-


Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Folke Larsson
November 1, 1969
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Citation

Larsson, F. (1969a, November 01). Cooperation between manufacturers and distributors in order to increase sales efficiency. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/cooperation-between-manufacturers-and-distributors-in-order-to-increase-sales-efficiency