Resources Library by ANA

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Piotr Kwiatkowski, Michel Olszewski

Company: KANTAR TNS Malaysia

June 15, 1993

International research and the need to better communicate across cultures

The purpose of this paper is to contribute to better cross- cultural communication. In order to achieve this, we have selected concepts put forth by anthropologists, sociologists and specialists in international management which shed light on some of...

Catalogue: Seminar 1993: Marketing And International Research

Author: Olwen H. Wolfe

June 15, 1993

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Ivana Ventura, Martine Thiesse

June 15, 1993

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Carla Millar, Christine Restall

June 15, 1993

Reality meets expectation

The presentations this morning will give you, what I would call, a more detailed flavour of Latin America. When you intend to market consumer goods in Latin America, you should really forget about your experience in Europe. As you probably have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Cees de Soet

Company: Heineken

September 1, 1992

We eat, we drink and we buy

In 1990 Readers Digest commissioned a study on the economic and social life of seventeen countries across Europe - published in 1991 under the title Eurodata. The research was offered as a contribution of interest to marketers, government agencies,...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Timothy D. Cooke, Martin Slack

June 15, 1992

The continued relevance of cultural diversity

With the growing internationalisation of markets it is not surprising that both researchers and marketers are more often intrigued by European communalities than differences. But generalisations across markets and countries, although quite plausible...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Norbert Homma

Company: SINUS Markt- und Sozialforschung GmbH

June 15, 1991

Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks

This paper is in three parts. The first part examines the problem of establishing a common basis of comparison between consumer attitudes and behaviour in different cultures. It discusses the various forces which contribute to cultural differences in...

Catalogue: Conference 1991: International Marketing Research

Author: Jim Williams

June 15, 1991