Abstract:

The purpose of this paper is to contribute to better cross- cultural communication. In order to achieve this, we have selected concepts put forth by anthropologists, sociologists and specialists in international management which shed light on some of the issues that companies find the most conflictual in their day-to-day experience with intercultural relationships. First, we give a definition of culture and how it affects us and the way we work. Next, we examine some of the main differences in the way Northern and Southern Europeans work. Finally, we offer some suggestions for dealing with cross-cultural situations and creating synergies.