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Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival
Authors: Roberto Ruiz, Rachel Bonsignore
Companies: GfK, Univision Communications Inc.
October 19, 2020
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Citation

Ruiz and Bonsignore (2020a, October 19). Hispanics across the Americas. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/hispanics-across-the-americas


Magazines

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018
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Citation

B.V., E. (2018a, June 01). Research World (May-June 2018). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2018-


Research papers

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
September 1, 1999
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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


Research papers

Mapping cultural values for global marketing and advertising

In the globalization debate the argument is that countries will converge with respect to cultural values. This paper demonstrates that the more countries converge with respect to income, the more they diverge with respect to the manifestation of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Marieke de Mooij
September 1, 1997
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Citation

de Mooij, M. (1997a, September 01). Mapping cultural values for global marketing and advertising. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising


Research papers

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Loek Halraan
April 1, 1995
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Citation

Halraan, L. (1995a, April 01). Values in East and West. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/values-in-east-and-west