Research World (May-June 2018)

Date of publication: June 1, 2018

Catalogue: Research World 2018

Author: ESOMAR B.V.


It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this generation appears to learn so much faster and earlier than its predecessors, we need to do so not only in universities but in schools as well. As the Jesuits say, “give me the child and I will give you the man”!

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