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Videos

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ian Goulding, Libby Watkinson
September 8, 2019
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Citation

Goulding and Watkinson (2019a, September 08). Becoming customer obsessed at the Royal Bank of Scotland. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/becoming-customer-obsessed-at-the-royal-bank-of-scotland


Videos

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019
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Citation

Schillewaert, Fafian, Chen and Léautier (2019a, September 08). Client chat show: A take on how insight functions deal with a changing business environment. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/client-chat-show